There are certain things you must not do if you don't want search engines to drop your site entirely from their index.

ONE. Do not create multiple copies of the same web page, hoping that they will appear multiple times in search engine results. The same applies to mirror sites, or sites that have different domain names but the same contents.

TWO. Do not stuff any part of your web page with lists of repeating keywords. This process is known as “Keyword Stacking” and can result in your site receiving a lifetime ban from all the major search engines!

THREE. Some people add keyword lists to their web pages using very small fonts, or in the same color as the background so that they are invisible to the viewer. Search engines now read in plain language – this means regardless of the color you select, the search engines are likely to read it and identify it as Spam!

FOUR. Don't set up doorway pages that contain unreadable keyword-heavy content for search engines to index. Such pages usually quickly redirect to human-readable pages automatically. Redirections are often forbidden and can result in a sever ranking penalty.

FIVE. Though we have said it earlier, it is still worth repeating. Do not create a number of web sites to fake a network of mutual links between them to artificially create link popularity. Cross-linking with off-topic sites will not help, it will push you toward the bottom of the pile.

These are just a sample of things you or your SEO service provider must not do. Play fair and do not attempt to trick search engines.

Spam Warning

Ever since search engine algorithms have been written there have been individuals who have used 'tricks' to abuse them. This is referred to as 'spamming'. It has included such devious tactics as placing multiple keywords in a color that matches the background (e.g. non-visual to the human eye but the spiders read them), submitting your site multiple times at a high frequency to the search engine, multiple URL's pointing to the same pages, the use of Doorway pages (pages optimized for a single keyword that re-directs to the 'real' target page)... the list goes on and on.

Therefore, the algorithms have increased their complexity to scout out such deviant acts. When the spiders identify spamming techniques, the corresponding page will be penalized. The penalty could be a simple reduction in rank score or in some cases, all out removal from the search engine directory.

Simply put – DON’T DO IT!

This concludes the lecture on Search Engine Optimization (SEO). We hope you have found the information helpful and with you luck as your start your own optimization endeavor. Remember, unless you use a professional search engine optimization company, SEO can be a long, slow process – so stick with it. Never give up, the more effort you put into it, the better the results. We promise