Search engine optimization (SEO) is essential to the success of your website. Google handles over 500 million Internet search requests each day, and people who submit the search terms clearly express what they are looking to find. Imagine capturing a relevant stream of such web traffic – having people find your site and already looking for what you have to offer. Therefore, it is important to optimize your web pages to improve search engine rankings for relevant search terms on a regular basis. As people refine their searches, you and your site should adapt to maximize your traffic.

Search engine optimization brings you more than just a constant stream of new visitors. It brings in targeted visitors, your potential customers. Imagine being able to relay all your information quickly and efficiently to only those people who are looking for what you have to offer – with SEO you can!

The search engine optimization process begins before you start building your website, when you decide on the domain name to register. The process then continues on as long as your website remains online.

In this five-part Search Engine Positioning lecture, we will share with you the essential search engine ranking strategy to get you started, and how our Search Engine Optimization service could help you place your site in front of those customers you are looking to find.

Please note that optimizing your web pages to get high rankings yourself takes time. Your rankings may start out low and slowly improve. Link popularity, i.e. the quantity and quality of external links to your web pages, greatly influences your rankings, and it takes time for your website to become popular in its niche.

Every time you improve your site, you need to allow time for the full effect to show in search engine results. Don't "tweak" your web pages too frequently. The time and effort is better spent on adding high-quality contents to your site and building inbound links. The more of an “authority” your web site becomes on a topic, the more people and search engines will link to it.

Part 1 : Initial Web Site Layout – Get Started Right
The process of getting your actual page designed starts with a well though out layout and design. This will not only help you best plan your SEO strategy, but will also save you valuable design time.

Part 2 : Keyword Analysis – Find Those Words
If you list them, they will come. This section covers the research and selection of keywords for your site to best target your traffic.

Part 3 : Web Page Optimization – Read, Set, Go
The page is built, now what? This section explains how to optimize your pages for optimum results with a few tips and suggestions to get you started.

Part 4 : Increase Link Popularity – Referrals Welcome
Everyone knows that incoming links from other sites boost your ratings and traffic, but did you know the wrong links can actually hurt your ranking? This section reviews linking and how to get started properly.

Part 5 : SEO Pitfalls to Avoid – Stay Out of Search Engine Jail
Like a good offline citizen, you should be a good online citizen. There are many “tricks” out there designed to boost your ratings – some companies even offer to help you break these rules – we will explain why you should play by the rules and what is likely to happen if you don’t. Unlike unethical SEO firms, we will give you the whole story