Keywords are the words/phrases used by people searching on the Internet. For example, if you were to go to Google and search for “yellow widgets”, the term “yellow widgets” is your keyword phrase.

Quality keywords that pertain to your site are very important as they can help get you to the top of search engine rankings and help you attract visitors interested in your web site's content and products.

Whether you chose to use a professional search engine optimization firm or chose to do it yourself, your input on keywords is essential as you have a deep understanding of your business and industry.

Selecting the proper keywords is a multiple step and ongoing process that should be properly researched and evaluated. Initially selecting the right keywords by finding out what people are searching for is critical – you may be surprised at the results. We suggest you use a Keyword Suggestion Tool to find the right search terms for your web pages.

Your keywords should reflect the focus of your site.

Ask yourself:

These questions are useful because they make you think about how your site's content serves its intended targeted audience.

Don't limit your keywords to your products; people visit your site looking for information too.

Research keyword popularity

With a good layout and your keywords in hand, you are ready to move to the optimization of your site.